Liberty Financial – spring carnival… gangsters!

I designed one of my favourite invitation pieces when I worked as a graphic designer with the Liberty Financial marketing team. It was a custom invitation for guests to the Liberty Financial marquee at the Melbourne Cup several years ago. The theme was gangster chic and I think these very much looked the part…

Liberty Financial - Bespoke Invitation

Liberty Financial – Bespoke invitation – I’m sure they went off with a bang!

About the Design
These invitations were designed to look like a gangster or “zoot suit” so that the shirt collar folded down over the jacket lapels and the tie acted as a latch to close the front. They were entirely designed in black and white, with the exception of the Liberty logo tie pin. I used a font called “Niteclub” to tie-in with the theme. This was the first time I’d created a form cut piece of art which was to be printed on quite a large scale, so it involved a lot of measuring, folding comps and checking and re-checking of trim lines!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s