Introducing… Art Club!

Just recently a good friend of mine Abby launched her very own after school art school for primary and high school students in the Bendigo area – Art Club. She asked if I might help to design some branding for her social media and various marketing bits and pieces.

We discussed a clean, simple design incorporating art elements and a bold, complementary palette of a deep blue and a clear gold.

Art Club Branding

 

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Keep Safe Quilts

Not too long ago I had the opportunity to work with the lovely Jackie Gillies (IG @jackiegillies) on a new logo and quilt label design for her charity organisation Keep Safe Quilts.

KeepSafe Quilts donates handmade quilts and cushions to women and children in refuges and safe houses who are escaping domestic violence. To find out more about how you can get involved, please visit keepsafequilts.com or on Instagram at @keepsafequilts.

Keep Safe Quilts Logos

The stacked and horizontal logos for Keep Safe Quilts.

The logo incorporated an illustration of the Tic Tac Toe quilt block, designed by Alyce Blyth (IG: @blossomheartquilts) which was the inspiration for the original #quiltblockstohealviolence project on Instagram. In order to make the logo more versatile, Jackie requested both a stacked and horizontal version, as well as a beautiful, bright palette of colours, combined with different shades of grey.

Keep Safe Quilts, colour palette

Keep Safe Quilts, colour palette.

Melanie & Andrew – who loves weddings?

Me! Me! I do, I do! I haven’t had the chance to go to a wedding for a while, but I really do love them. I’ve been hoping for a while now that one of my many cousins, who are now all in their twenties {and almost thirties} will take the plunge, but sadly… not as yet. While I love going along as a guest, I also love the excitement and fun of organising and choosing all the bits and pieces that go into making up the big day.

In the past year, I’ve had the absolute pleasure of helping put together some of those bits and pieces for some lovely couples and I’m about to show you some of them now. These are a few things I put together for an old work colleague and friend Melanie and her husband Andrew.

I had lots of fun with this project as I was given only the very briefest of briefs and a lot of latitude. Melanie told me that they didn’t really have a specific theme for their day, just that she really liked a certain pretty, duck egg blue colour… hello Tiffany and liked the idea of making a feature of the typeface on her invitations.

Wedding Invitiations & collateral

Wedding invitation, RSVPostcard and a gift registry card…

What we ended up with was an invitation, an RSVPostcard and a business card sized gift registry card in two shades of blue and white. I used one of my old faithful serif fonts, Adobe’s Garamond Pro in a few different weights and styles and all together as a suite, they looked very effective. Below is a larger copy of the gift registry card artwork which was my particular favourite, in part due to the gorgeous poem Melanie gave me to work from.

gift registry

Business card sized – gift registry

Liberty Financial – spring carnival… gangsters!

I designed one of my favourite invitation pieces when I worked as a graphic designer with the Liberty Financial marketing team. It was a custom invitation for guests to the Liberty Financial marquee at the Melbourne Cup several years ago. The theme was gangster chic and I think these very much looked the part…

Liberty Financial - Bespoke Invitation

Liberty Financial – Bespoke invitation – I’m sure they went off with a bang!

About the Design
These invitations were designed to look like a gangster or “zoot suit” so that the shirt collar folded down over the jacket lapels and the tie acted as a latch to close the front. They were entirely designed in black and white, with the exception of the Liberty logo tie pin. I used a font called “Niteclub” to tie-in with the theme. This was the first time I’d created a form cut piece of art which was to be printed on quite a large scale, so it involved a lot of measuring, folding comps and checking and re-checking of trim lines!

Goonawarra Primary School – gooney is great!

Another sweet little flyer for our primary school. If you didn’t see my first post about these flyers, the idea behind them is to raise the profile of our little school and let folks know what fantastic things have been going on and what upcoming events might be happening. Always one to surprise us, our current principal has been encouraging the school community to exhibit the school values “each and every day in all that we do”. Not a bad idea… hey?

A4 flyer

A4 flyer – G.R.E.A.T initiatives…

About this design:
You might remember from the first flyer that I chose a cute, gelati-inspired palette, including teals, corals, bright yellows and oranges because I wanted to give the flyer some impact, while making it stay in keeping with it’s subject matter… primary aged kids. I wanted to keep it bright, but essentially gender neutral and used both a bold, funky header font {Brady Bunch Remastered} and a more bookish, typewritten, favourite of mine {American Typewriter}. This time around I added the school’s graphic device… the lovely swan and some contact info into the footer.

Nails on Collins – get pampered!

Who doesn’t need a bit of pampering from time to time? I know I love it, and sometimes it’s not just our neglected hands and feet that need a little freshen up. Just recently I had a chance to work with Val from Nails on Collins {a nail salon in Melbourne’s CBD}. Val wanted to update her salon menus and business cards and give them a bright, fresh feel. So, starting with a pretty apple green and vibrant fuchsia palette, I did just that.

Nails on Collins

Business cards & salon menus…

About the design:
Val didn’t really have any solid ideas about what she wanted for this refresh to her printed collateral, apart from letting me know that she liked the combination of greens with pinks. I started off by selecting a combination of bright fuchsia, pale pink and an apple green for a pretty look with a bit of pizazz! Then I thought about the fonts that might work with this bold look. A nice free-flowing, handwritten script {Pea Missy Cursive*} together with a nice sans serif with similar proportions {Champagne & Limousines**} might suit each other and the idea well.

Nails on Collins didn’t have any existing branding or specific colours {as far as I was aware}, but I thought some identity common to both pieces would tie the creative concept together nicely. I put this logo together when I was designing the accompanying marketing collateral and have used it and the floral device throughout.

Nails on Collins logo

* from the Pea fonts by Kevin & Amanda.
** by Lauren Thompson at Nymphont.

Goonawarra Primary School – parent homework!

Our school is currently looking for a new principal, and while the school board are busy looking for the right person for the job, we have a fantastic fellow filling the principal’s shoes. Not one to rest on his laurels, one of his recent initiatives is to release a little A4 flyer into the surrounding community every term. The idea is to raise the profile of our little school and let folks know what fantastic things have been going on and what upcoming events might be happening. I think it’s a great idea and I put my hand up to help out with the design and creation of the flyers.

GPS - A4 flyer

GPS – A4 flyer

About this design:
I chose a cute, gelati-inspired palette, including teals, corals, bright yellows and oranges because I wanted to give the flyer some impact, while making it stay in keeping with it’s subject matter… primary aged kids. I wanted to keep it bright, but essentially gender neutral and used both a bold, funky header font {Brady Bunch Remastered} and a more bookish, typewritten, favourite of mine {American Typewriter}.